Georgia Fried Chicken
Digital Menu Design &
Crave-Worthy Captures
We have worked together with Georgia Fried Chicken! We've snapped new photographs & videos of their delicious food and redesigned their digital menu. Continue reading to see the results.
What We Set Out To Do
Georgia Fried Chicken, a recognised and popular takeaway in Oldham, has asked us to take new photographs & videos of their food, design a digital menu as well as digital displays.
The visual appeal of a brand is as important as the taste & service the business provides. Whilst the product keeps the customers coming back. It’s the branding & marketing that attracts consumers' attention.
Since Georgia Fried Chicken are already a recognised brand & loved by many, our focus was to truly capture the essence of their food. We wanted the people who glance upon their menu & their pictures, to truly crave these juicy creations.
Capturing Temptation: Photography Focus
We aimed to capture the true essence of Georgia Fried Chicken's burgers. Through tempting photography, we strived to showcase the textures, structure and the juicy sauces, making the food truly shine . The perspective chosen was deliberate – zoomed in, close ups that truly capture the essense of the food. Just like a customer would see their food at an eye level, we wanted them to imagine grabing hold of this delicious goodness.
Lightbox Menu Designs
Navigating the menu is now a visual journey. Our lightbox menu designs are a blend of simplicity and accessibility, aiming to enhance the customer's choosing experience all the whilst making it look really good. Each section is thoughtfully accompanied by mouthwatering images, providing a clear visual guide. The design strikes a balance – uncluttered, readable texts ensure that customers can easily decipher menu options even from a distance.
Eye-Catching Displays: Attracting Attention
Not just displays, but attention magnets. Our designs are tailored to captivate customers, seamlessly fitting both display screens and social media stories. The emphasis is on simplicity and visibility. The strategically placed calls-to-action (CTAs) are designed to draw customers in, urging them to order online and indulge in the deliciousness that awaits.
Videography - Capturing True Essence of Georgia
Our videos were aimed to elevate the irresistible deliciousness of Georgia's menu items. We focused on capturing the food in a way that would highlight all the best features, making these videos irresistible.
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