Krispy Catch
A Fresh Take on Fish & Chips Branding
Krispy Catch needed a full branding package that would not only make their fish and chips takeaway stand out but also create a cohesive, memorable identity. The goal was to design a brand that felt fresh, high-quality, and visually appealing across all marketing materials—both online and offline.
Read more to find out what work we have completed.
Our Approach:
The Krispy Catch logo captures the essence of a fresh, coastal dining experience. The design incorporates a bold modern typeface, with a stylised fish illustration seamlessly integrated into the word "CATCH," reinforcing the seafood theme. The colour palette—deep sea blue, light blue, and sandy yellow—represents the ocean, sky, and shore, perfectly tying into the brand’s identity. This clean and distinctive logo not only enhances brand recognition but also conveys a sense of freshness, quality, and craftsmanship that defines Krispy Catch.
Branding Guidelines:
To ensure consistency across all platforms, we developed branding guidelines. These outline logo usage, typography, colour schemes, and design elements, helping maintain a cohesive brand identity across print, digital, and physical spaces.
Menu Design
The menu designs, both in-hand and wall-mounted formats, are crafted for clarity and visual appeal. The layout prioritises easy readability while incorporating brand colours and custom elements that reflect Krispy Catch’s identity. The menu is designed to be eye-catching yet functional, ensuring customers can quickly browse options.
Poster Designs
We designed promotional posters for special opening promotions. Krispy Catch Opened just before Ramadan, therefore we have created a poster to highlight their special offer as well as special opening offers to attract customers.
Website Design
The website for Krispy Catch has been thoughtfully designed to present a fresh and modern take on the traditional fish and chips experience. While it introduces clean lines, vibrant visuals, and a contemporary layout, it still clearly communicates that this is a classic fish and chips brand at heart. The design strikes a balance between freshness and familiarity, reflecting the brand’s goal of delivering a unique taste while staying true to its roots. By blending modern design elements with subtle nods to tradition, the website mirrors Krispy Catch’s mission—offering a distinctive twist on a beloved classic.
Grease Proof Paper Design
We designed custom greaseproof paper with a unique brand pattern that ties into the overall visual identity. This small yet impactful detail helps reinforce brand recognition by keeping the branding visible even after customers receive their food. The greaseproof paper not only enhances presentation but also adds a professional touch, ensuring that every takeaway order feels thoughtfully designed. By integrating the brand elements into the packaging or presentation, we create a consistent and memorable brand experience from the moment customers receive their meal to the last bite.
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